Arab Institute for Development Programmes & Studies is a non-profit organization headquartered in Beirut, Lebanon, focusing on education, training and sustainable development.

AIDPS Representatives

Market Studies


Objectives & Methods

Formulating a problem is the first step in the research process. In many ways, research starts with a problem that management is facing. This problem needs to be understood, the cause diagnosed, and solutions developed.

The scientific method is the standard pattern for investigation. It provides an opportunity for you to use existing knowledge as a starting point and proceed impartially.

The scientific method includes the following steps:

  • Formulate a problem
  • Develop a hypothesis
  • Make predictions based on the hypothesis
  • Devise a test of the hypothesis
  • Conduct the test
  • Analyze the results


    Our marketing research reports include all of information, including an accurate description of your research process, the results, conclusions, and recommended courses of action. The report should provide all the information the decision maker needs to understand the project.

    The report is written in a language that is easy to understand. It iss important to find a balance between completeness and conciseness. We do not want to leave any information out; however, we do not let the information get so technical that it overwhelms the reading audience

    Before starting the research project, we ensure that the work is organized and prepare a budget and time schedule for the major activities in the study. Microsoft Project and similar programs are some of the resources we use for breaking down tasks and resources.